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Certificate in Digital Marketing (CDM)


 

Duration
1 MONTHS
Fee (INR)
₹ 12,000

Master in Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!. Be a Digital Marketer.


Benefits

✔ Drive Consistent, Round-The-Clock Traffic to Your Website or Landing Page
✔ Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
✔ Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
✔ Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
✔ Advertise Your Products And Services Online Effectively
✔ Boost Traffic and Increase Sales to Your Website
✔ Grow a Business Online From Scratch
✔ Make Money as an Affiliate Marketer
✔ Land a High-Paying Job in Digital Marketing
✔ Work From Home as a Freelance Marketer


Course Contents

    • ➥ What is Digital Marketing
    • ➥ Inbound v/s Outbound Marketing
    • ➥ Content Marketing
    • ➥ Understanding Visitors
    • ➥ Understanding Leads
    • ➥ Introduction www
    • ➥ Domains
    • ➥ Buying a Domain
    • ➥ Website Language & Technology
    • ➥ One Page Website
    • ➥ Increase Rank in Search Engine
    • ➥ Meta Data Analysis
    • ➥ Back-link Generator
    • ➥ Unique Keywords & Description
    • ➥ Website Auditing
    • ➥ Designing Word-press Website
    • ➥ Competitor Monitoring Tools & Techniques
    • ➥ Create Profiles and Pages
    • ➥ Increase Likes/Followers
    • ➥ Scheduling Posts
    • ➥ Publish/Manage Events
    • ➥ Pro Response
    • ➥ Audience Insights
    • ➥ Competitors Facebook Page
    • ➥ Organic v/s Paid
    • ➥ Defining Ad Objective
    • ➥ Ad Components
    • ➥ Designing Creative Image
    • ➥ Setting Up Facebook Ad Account
    • ➥ Create Ads Targeting, Budgeting, Creative
    • ➥ Boosting Page Posts
    • ➥ Page Promotion
    • ➥ Video Promotion
    • ➥ Check Similar Ads and Audience
    • ➥ Re marketing Website Visitors
    • ➥ Managing and Editing Ads
    • ➥ Ad Reports and Ad Insights
    • ➥ Billing and Account
    • ➥ Understanding Adwords
    • ➥ Google Ad Types
    • ➥ Pricing Models
    • ➥ Ad Page Rank
    • ➥ Adwords User Interface
    • ➥ Creating Ad Campaigns
    • ➥ Pay-per-Click, Cost-per-Action
    • ➥ Bidding Strategy on Location, Schedule, Devices
    • ➥ Designing Image/video Ads
    • ➥ Google Plus Profile
    • ➥ Google Local Business
    • ➥ Google + Company Page
    • ➥ Managing Circles
    • ➥ Posting Contents
    • ➥ Sharing G+ Buttons on Website
    • ➥ HashTags & Mentions
    • ➥ Google Pages for Youtube Channel
    • ➥ Verify Channel
    • ➥ Webmaster tool - Adding Asset
    • ➥ Associated Website Linking
    • ➥ Custom Channel URL & Keywords
    • ➥ Branding Watermark
    • ➥ Uploading Video
    • ➥ Live Broadcasting
    • ➥ Managing Comments & Messages
    • ➥ Monetization with Adsense
    • ➥ Paid Youtube Channel
    • ➥ Channel Analytics
    • ➥ Real Time Analytics
    • ➥ Importing Email Lists
    • ➥ Email Templates & Designs
    • ➥ Sending HTML Email Campaigns
    • ➥ Campaign Reports & Insights
    • ➥ Auto-Responder Actions
    • ➥ Marketing Automation Tools
    • ➥ Email Auto-responder
    • ➥ SMS Auto-responder
    • ➥ Lead Generation Strategy
    • ➥ Capturing Leads from Sources
    • ➥ Lead & List Management
    • ➥ Business Reporting

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Eligibility

8th or Equivalent.
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Any person, who is interested in learning Digital Marketing.

For Whom?

✠ Students
✠ Self employee
✠ MSME Business
✠ Small Scale Business
✠ Business entrepreneur
✠ Digital Business Marketer

Career Opportunities

After completing their Digital marketing course from the institute will be able build their career for the following areas:

✪ Social Media Expert
✪ Digital Communication Manager
✪ Marketing Tech and Automation Manager
✪ Performance Marketer
✪ Marketing Analyst
✪ SEO Expert

Student Kit

  Hard page Book
  Printable Digital Copy Material
  Necessary Tool (Academic Version)
  Course Certificate